| Why Smart Investors
Build Rare Coin Sets There used
to be a great difference between coin collectors
and investors. The collector looked at coin
accumulation as a hobby and educational pursuit
which was not defined by the money invested. The
investor, on the other hand, was driven primarily
by profit. Today such distinctions have become a
thing of the past, because the differences
between the two groups are blurred.
This happened because investors noticed a
trend. Collectors were sweeping up the profits.
But why? Could there be something in their
approach to buying coins that was different? As
investors studied collectors they became more
intrigued with collector
"fundamentals". Collectors were the
first to build meaningful sets of coins. And in
many cases these sets were sold for more money
than the individual coins might fetch.
There were other important dynamics working
for the collector that went unnoticed: A
collector was more focused on the nature of the
coins in his collection. So when he sold the
collection represented a theme, and was not just
a group of unrelated coins.
Collectors were also willing to add time to
investment plans. An invaluable ingredient to the
concept of building wealth through coins in sets.
This is true because the best sets contain coins
which are not easy to locate, so the collector
learned to be patient. In fact some of the finest
collections in the world were assembled over
decades. The most quoted is probably the Harold
Bareford gold collection which was put together
in the early fifties for $13,800. Not an
altogether small sum in those days which
represented the cost of a modest home. Still the
collection was sold in 1978 for $1.2 million. A
typical deal? Not really, but you get the idea
for history indicates such well- designed sets
can bring extraordinary returns.
So do set builders always profit? Of course
not, but a carefully planned collection can often
bring more money. And even if the set is not
worth more than the individual coins you still
win. A set draws more attention so liquidity can
be dramatically increased.
In addition the process of building is more
fun even if you are not a collector because the
historical relationship between the coins becomes
more important.
Building great sets also increases investment
discipline. Learning to invest systematically is
perhaps the greatest feature of what we call the
"collector approach".
Investors often buy heavily when the market is
rising, and sit on the sidelines when he market
is flat or falling. In fact just the opposite
approach is the key to successful investing. A
collector systematically adds to his holdings in
"up" and "down" markets thus
allowing him to "cost average".
So is building a set more complicated?
Actually such an approach is easier as you will
soon learn in our next section.
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